Choosing the perfect domain name is almost as important as choosing your business name.
It is your online identity representing your business and brand.
A website domain name and domain name registration is a completely different service to website hosting, although they are often offered by the same provider.
We’ve found the steps below can help you choose the perfect domain name
1. Short and Simple
The perfect domain name is:
- Easy to type – this is critical – avoid slang or words with multiple spellings
- Easy to remember
- Easy to relay to someone
- Easy to pronounce
- Easy to fit on printed material
- Easy to fit into a SERP (Search Engine Results Pages)
Keywords describe products or services your business offers – the words (or phrases) people enter into search engines.
Try to put a keyword for your business into your domain name.
3. Keep it Simple
Trendy domain names can be confusing and annoying. Generic words relating to your product or service are more effective.
Try to avoid:
- Deliberate misspellings
Definitely avoid choosing a domain name that is a variation of an existing domain name by:
- Adding an ‘s’
- Adding an extra word
- Mixing up the same words
4. Choose your Domain Name Extension
(Otherwise known as a tld: top level domain)
There are many domain name extensions available now.
You should consider who your target audience is.
Australian businesses wanting a local website domain name,
these are easily recognised and trusted locally:
Australian non-commercial organisations only (conditions apply)
are allowed to use these domain name extensions:
Any organisation or individual worlwide, including those in Austrailia,
can use these domain extensions:
Determining a website domain name for your business can be a challenge. Doing some research and getting creative now will serve you well.
The domain name you select will represent your online business going forward.
You can contact us for any advice or assistance, we’re always happy to help.