The most important aspect of maintaining a website has to be security.
The second most important thing must be search visibility.
It makes no difference how great your site looks if no one can find you to admire it.
This post discusses why we do SEO and the problems when no SEO occurs.
What is Search Visibility
Search Visibility – a.k.a SEO – is simply a methodology. SEO Comprises strategies and techniques employed to obtain a higher ranking in Search Engines, therefore achieving higher search visibility.
Some website owners think SEO is some dark art practised by black hat practitioners and is outside the realm of understanding. This is the reason that many so called experts are peddling lines such as “page one in seven days” or “We guarantee you will be on page one of Google”.
The art of improving Search Visibility is a series of techniques and strategies to assist in search engine indexing for:
- Keyword recognition.
- Authoritative content.
- Relevance in relation to topic.
We achieve this by promoting specific words or phrases and improve the overall quality of the web page content.
There are many techniques that can be applied to achieve SEO. When you do not apply any methodology, it will restrict output quality.
Modern SEO techniques
Focus mostly on the quality of the website copy.
Factors that are considered are:
Try to write in an easily understood style. Do not use jargon.
A picture really can be worth a thousand words. Add images sparingly to illustrate what you’re writing about.
Never plagiarise. Add quotes and hyperlinks to other sources to strengthen your position. Do not use links unnecessarily. Authoritative content is free of inaccuracies. It is meaningful and edifying for the reader.
When we apply a modern SEO methodology to our content writing, the quality and focus will improve and therefore the search visibility must improve.